SEO and the Aesthetic Patient’s Journey
SEO and the Aesthetic Patient’s Journey For many patients, the search for an aesthetic provider begins online, often with a Google search. This makes SEO a critical component of any provider’s marketing strategy. SEO is its own specialty now. It requires knowledge of how search engines work, how websites are designed and structured, and a […]
Treatment Versatility and Device ROI: Maximize Your Investment
Treatment Versatility and ROI: Maximizing Your Investment Many factors can influence the Return on Investment (ROI) of an aesthetic device. One of the most common is its treatment versatility, meaning the number of treatments the device can perform. Most providers recognize that a device which enables a provider to offer a variety of treatments can […]
Aesthetic Trends to Watch in 2025
Aesthetic Trends to Watch in 2025 2025 brings exciting trends to the aesthetic industry. These developing shifts are positive indicators, signaling that the aesthetic business remains strong and provides immense value to a diverse range of patients. Best of all, some trends indicate they will drive new patient groups to aesthetic providers. Professionals at all […]
