Treatment Versatility and ROI: Maximizing Your Investment
Many factors can influence the Return on Investment (ROI) of an aesthetic device. One of the most common is its treatment versatility, meaning the number of treatments the device can perform.
Most providers recognize that a device which enables a provider to offer a variety of treatments can reach its breakeven point and ROI faster than a one-trick-pony. It’s simply easier to build a robust offering from a device that’s able to offer more treatments to more patients.
In the realm of radiofrequency (RF) technology, it seemed that providers were required to own numerous machines to achieve a decent treatment mix. Practitioners needed one RF device to minimize the appearance of cellulite, another to perform circumferential reduction, another for microneedling, and yet another for skin tightening, etc.
Obviously, the massive and ongoing investment in capital equipment created a dangerously lopsided balance sheet. Fortunately, EndyMed’s innovation in RF technology changed the landscape and gave providers the upper hand.
Treatment Mix and Patient Acquisition
With EndyMed technology, treatment versatility becomes the foundation for patient acquisition.
Consider a few standout RF treatments that are popular with today’s aesthetic patients:
- Skin Tightening – these treatments are ideal for patients seeking non-surgical solutions to address skin laxity. Patients come from the Gen Z or Baby Boomer generation and aim to push back against the hands of time. This treatment is also ideal for patients of any age who’ve experienced rapid weight loss and are left with loose, sagging skin.
- RF Microneedling (RFMN) – combining the collagen-boosting benefits of microneedling with the added efficacy of soothing RF energy, this treatment is a game changer for addressing fine lines, acne scars, and textural irregularities. Again, the patients may be Gen Z or Baby Boomers, but RFMN is highly popular with the younger Millennial Generation (aka Gen Y) as well.
- Body Contouring and Body Shaping – patients aiming to refine their physique without surgery are attracted to these treatments. Technology that gives the patient a comfortable experience is a plus. These treatments are popular with a wide array of patient demographics that include both male and female.
The three examples demonstrate the potential of a device that caters to multiple patient groups with popular solutions. Clearly, investing in EndyMed technology is a way to create or diversify your aesthetic offering and enhance your practice’s profitability.
The fact that EndyMed’s RF technology can perform these three staples with high efficacy is another positive factor. After all, patients are more likely to consider additional services and return for maintenance when their results exceed their expectations.
The Bottom Line
By providing a suite of treatments that appeal to a variety of patient needs, providers are better equipped to serve their patients. Their time and energy can be spent on building a loyal patient base and standing out in the local marketplace, all of which can propel the business to breakeven and exceptional ROI.
EndyMed is the first to empower practitioners with the full suite of radio frequency tools in one easy-to-use device. Skin tightening, RFMN, body contouring and body shaping are just the beginning of what’s available via game changing RF technology.
The bottom line is that EndyMed enables you to do more for your patients, implement more revenue streams, and enjoy more ROI from a single investment.
Click below to learn more about EndyMed technology and growing your practice in the months ahead:
ABOUT THE AUTHOR:
Lake Lopez is an aesthetic industry veteran and EndyMed’s National Marketing Director. He remains passionate about providers and helping them implement and grow aesthetic revenue streams.
