The Best Aesthetic Treatments for Dentists to Offer
The escalating demand for non-invasive, facial aesthetic procedures presents a significant opportunity for dental professionals. According to the American Society of Plastic Surgeons (ASPS), U.S. cosmetic professionals performed 25.4 million minimally invasive aesthetic procedures—a 7% increase YOY. *
Our latest downloadable, The Art of the Smile, explores Dr. Julio Hernandez real world journey of incorporating aesthetic treatments into his dental practice. In this post, we’ll explore some of his recommendations and the best aesthetic treatments dentists can offer.
Why Dentists are Ideal Aesthetic Providers
Few professionals are more rigorously trained than dentists. From dental school through years of practice, they gain in-depth knowledge of the muscles, nerves, and bone structures that define the face. This expertise gives them an eye for balance, making them especially qualified to deliver aesthetic treatments. In fact, many of the same principles of smile design—symmetry, proportion, and harmony—are the very foundation of successful aesthetic outcomes.
But technical skills are only part of the equation. In aesthetics, trust is everything. Patients aren’t looking for hype or high-pressure sales. They’re looking for a provider who makes them feel safe and inspires confidence. Dentists already have long-standing, trust-based relationships with their patients. Many patients see their dentist more frequently than their primary care doctor. That kind of scheduling makes it easier to introduce aesthetic treatments that complement a beautiful, healthy smile.
Top Aesthetic Treatments to Add
Perhaps the easiest entry point to aesthetics is through injectable treatments, especially those that enhance the smile zone. Many dentists start with:
- Botox® (Botulinum Toxin): Originally known for wrinkle reduction, many providers use Botox for dental-adjacent treatments such as TMJ and bruxism.
- Dermal Fillers: Hyaluronic acid fillers are ideal for lip enhancement, nasolabial folds, and marionette lines, all areas that frame the smile. Fillers pair naturally with cosmetic dentistry and smile makeovers, helping patients achieve a full-face result.
- Aesthetic Technology: Once confident with injectables, the next logical step is an energy-based device. These tools open the door to advanced services that combat the visible signs of aging.
Adding aesthetic technology can dramatically increase your service range and recurring revenue; however, choosing the right platform is crucial.
In The Art of the Smile, Dr. Hernandez shares his complete checklist for selecting aesthetic technology that works within a dental setting. Click here to get your copy.
One Appointment, Double the Value
It’s important to remember that dentists provide enormous value to patients by offering aesthetic treatments.
The patient has already carved out time in their busy day for their dental appointment; driving across town, finding parking, maybe even taking time off work. Offering aesthetic treatments in the same appointment saves them the hassle of repeating the entire process elsewhere. It’s convenient, efficient, and creates a one-stop destination.
Ready to Expand What’s Possible?
Adding aesthetics to your dental practice isn’t just about boosting revenue. It’s about offering more value to the patients who already trust you.
To see how one dentist made it happen—and how you can, too—download The Art of the Smile. Dr. Hernandez shares how he got started, how he earned patients, and the technology he trusts most. Click here to get your free copy now. Don’t wait—your future in aesthetics starts today.
You might also enjoy this article about aesthetic trends to watch in 2025 and this one about aesthetic marketing and hosting five-figure events.
ABOUT THE AUTHOR:
Lake Lopez is an aesthetic industry veteran and EndyMed’s National Marketing Director. He remains passionate about providers and helping them implement and grow aesthetic revenue streams.
