How to Hire a MedSpa Marketing Agency

Finding the right marketing agency for your med spa can be the key to unlocking next-level growth. The right marketing partner can amplify your brand, attract new patients, and dramatically increase revenue. But not all agencies understand the unique challenges that aesthetic business owners face—here are the five questions you must ask to ensure your medspa marketing agency is a perfect fit.

Why did you choose medical spa marketing as your niche?

The ideal answer demonstrates a profound respect for the provider’s skills and abilities. After all, providers with the right technology have the power to turn back the hands of time, revive a patient’s youthful spirit, and create a life-changing transformation. That kind of power deserves not only acknowledgment but admiration.

The right agency partner will also have a passion for the aesthetics industry as a whole. The greater the agency’s passion, the better.

Beware of an agency that serves med spas simply because aesthetics is a lucrative industry with an impressive CAGR. Granted, every agency needs to make a profit to survive. But there are far easier industries to serve if your motivation is purely financial.

Can you show me campaigns you’ve managed for other aesthetic businesses?

The agency’s portfolio should demonstrate marketing proficiency, especially in the digital realm. Look for attractive Pay Per Click <PPC> visuals and a healthy Return on Ad Spend, <ROAS>.

Even more importantly, the samples should demonstrate the ability to connect a treatment to the right patient segments. This requires at least a basic understanding of the industry’s most popular treatments and technologies. If they’re promoting radio-frequency-micro-needling technology as a way to combat varicose veins, they need to do more homework.

 

Click here to learn more about EndyMed’s head-to-toe radiofrequency solutions and how we support your practice.

 

Who on your team will be managing our account?

Many agencies rely on economies of scale to achieve profitability. This can mean that an entry-level Account Executive <AE> may be responsible for 40 or more accounts. If that’s the case, your AE may spend less than an hour a week on your marketing. Your MedSpa deserves more time than that.

Other agencies outsource services to a white-label provider. The term “white label” implies a service that comes with a blank label so that the seller may fill it with his own logo and branding and sell it as his own.

There’s nothing inherently wrong with white-label services. An agency may utilize them so that they can focus more hours on what they do best. As long as the agency is upfront and honest about it, it’s not an issue.

The point is that you as the med spa owner have the right to know ahead of time.

How will you keep up with trends in the med spa industry?  

The aesthetic industry continues to grow and evolve in a myriad of ways. It seems that as one treatment enters maturity, two more arrive to take its place. The answer to this question should reflect an awareness of that.

Subscribing to industry publications like MedEsthetics is one way to stay informed. The knowledge may give the agency a clinical edge that sets them apart.

At the very least, the agency should follow the popular dermatologist and plastic surgeons on TikTok and Instagram. These Key Opinion Leaders <KOLs> generously share their insights on everything from treatment techniques to innovative new devices.

The agency should have a process in place for sharing knowledge among team members. Regularly scheduled Knowledge-Sharing Sessions can ensure that everyone on the team stays up to date. The point is that steps must be taken to ensure that marketing dollars are never wasted on a dying trend.

What would your last client say are your three biggest strengths?

This question has no right or wrong answers. It’s simply an opportunity for the agency to differentiate itself from all of the others offering MedSpa marketing services.

 

Listen for the tactics they are most proud of, the ways they’ve gone above and beyond for their med spa clients, and the creative energies they bring to the table. Most of all, listen for a sincere passion for what they do and who they do it for.

Bookmark this page and come back soon for more tips on marketing aesthetic services. US Providers – click below to learn why EndyMed leads the world in radiofrequency for aesthetics:

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All Other Providers Click Here.

 

ABOUT THE AUTHOR: Lake Lopez is an aesthetic industry veteran and passionate about helping providers launch, manage, and grow revenue streams.